Identification. Information. Invitation. This is the power of effective signage. For retail premises, a sign on your awning, or on the fascia above the awning, is ideal location for quality signage.
Fascia or awning branding improves the appearance and appeal of your business, builds brand recognition, and promotes your products and services.
Speak with your local SIGNARAMA design experts to find out how we can transform your business with some great fascia options.
The key to a successful awning or fascia sign for any business is that less is more. In the majority of cases, potential customers will be speeding by at a rate of knots, so you need to ensure that your business sign has just the key elements: colours, name, logo, possibly a phone number/web address and a key line about your business.
Too many businesses make the mistake of trying to get too much information onto their building sign that makes the sign illegible. The ‘Keep It Simple Simon’ philosophy definitely applies here.
You should also think about the contrast in colours of your brand and how they best serve the purposes of your sign. Remember - dark on light background, light on dark background. The contrast is better and makes your sign more legible.