Real Estate Signs
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Real Estate Signs
Commercial or residential real estate demands the use of eye-catching signage from SIGNARAMA. Our signs grace properties from Hobart to Cairns, from Perth to Penrith. For an industry with the motto,"Location, Location, Location," the subplot should read, "Signs, signs and more signs!"
Developers know and trust SIGNARAMA because of the consistency and reliability we offer in so many markets. New projects are announced to the surrounding community through large and descriptive site signs. Digital graphics that withstand weather and abuse are often included on these signs. A layout, proposed new look, or glimpse at the finished product is what we feature on site signs of all sizes. Usually site signs are installed liberally on the premises, with one facing each direction that potential buyers could be coming from. It's not uncommon for us to change site signs as a concept progresses towards completion. The ongoing sale status of units and how many are still available are usually what we update periodically for developers and contractors.
Commercial real estate is largely dependent on signs of all types for exposure. FOR SALE, FOR RENT, FOR LET and AVAILABLE notices beckon interested parties from storefronts, windows, vehicles and properties nearby. Whether rental or ownership is desired, getting the message to as many people as possible is always the goal. SIGNARAMA can create impactful designs that make a difference.
Curb appeal starts with great signs! Real estate agents know SIGNARAMA is their choice for timely delivery of signs that promote the many properties, homes, and apartments looking to go "under contract." Desirable features of a listing are advertised in many ways on realty signs, on premise and using directories if an agent has a retail showroom or office.
The connection between this industry and SIGNARAMA runs deep. We have been a reliable and affordable resource for real estate professionals for many years in many locations. Let SIGNARAMA service your real estate needs, from open house to closing, we are well prepared to deliver.
Shop online or contact your local SIGNARAMA Sign Center. We can come to you for site surveys, measurements, installation and estimates.
Elements of Excellent Sign Design
You don’t want your customers to pass by your signage and not really notice anything. Signage needs to present your message in a (relatively) small area. The effectiveness of a clear message cannot be underestimated.
The words of the message are not the only place to focus when clearing up your business message. Strong focus needs to also fall on the typeset and the graphic elements of the sign. There are fonts that are easy for the eye to read, even at a distance, and there are fonts that look like a foreign language, even up close. Your signage needs to be created with a typeset or font that is clear at any range and communicates your values.
When the sign does not have the right colours, it may become ineffective and lack the power to attract the right audiences.
There are certain colours that evoke a mental response and businesses are using these colours to their advantage even if the consumer does not see the methodology. In restaurants, for instance, the majority of the colour schemes used will include a variety of deep red shades. Red is supposed to evoke a feeling of hunger when viewed. The knowledge of colours and their effect on the viewer will help gear your signage toward the right viewer.
Colour schemes include reds for hunger, blues and greens for stability, softer pinks and yellows for the female, and brighter neon colours for the younger audience.
Bear in mind though that too much colour can also be a bad idea, as it will look too loud and overpowering for audiences; hence, a sign should have the right balance of all the right elements to get the right kind of people and also create the right kind of impact.
A captivating design, well-planned out elements, structure, size, and background are all important to making a sign effective and well planned.
Depending on your need, what you wish to use it for, and where you wish to place it are all important in order to decide what works best.
Remember, when it comes to getting your message across in signage, LESS IS MORE!
Create Maximum Impact
- Try adding a border to focus attention on your sign. This helps viewers read it 26% faster.
- Presenting special information in a second colour increases memorability by 78%. You can make the most important part of your sign “jump” out by adding an accent colour.
- If your business name does not say what you do, consider including a one-line summary of what your business does or a slogan that describes what sets you apart from your competition.
- Use light colour on dark – and dark colour on light.
- When in doubt – leave it out!
Do I need Council Approval?
This depends on nature of signage and your local council. Some councils allow existing signage to be replaced with new graphics without approval, whilst others will insist that design approval be sought for any change. Different councils have different rules; some will require approval for external signage only, and anything behind windows is usually exempt. The best advice is to check with your local council before authorising signage work to commence. SIGNARAMA can help you with the necessary plans and images required for your application (fee applies).
