Is vehicle wraps worth the investment?

How many times during the 3-5 year lease term of the vehicle will your graphics be viewed? How many clients and potential clients will be generated by your vehicle graphics?

Vehicle wrap graphics are custom made and custom designed – specifically to help you target the correct market very effectively with your budget in mind. Wrap graphics cover your whole vehicle or a large area of the vehicle to add impact to your presentation by controlling the background of your sign and integrating all the graphic elements.

With vehicle wraps, it is more important to consider value, design, quality, and expertise than with most other signage mediums.

With regard to value, the quoted dollar value is one of the smallest considerations that you should have when choosing the company to complete your work – value for money is the key consideration. The quotation below sums this up.

SIGNARAMA is an expert in the field of vehicle graphics application. The job you get done will be great value for money. It is an investment that will pay you back many times over.

Design

A great and eye-catching design is important to reflect your company in a positive light in the market place. The expert designers at SIGNARAMAregularly design graphics for vehicles. This is important.

The design work required for a vehicle graphic is far different from the design work required for a flat surface, such as a business card, brochure, or flat building panel. There are many more considerations:

• The designer is designing for a curved surface and needs to allow for the various curves and lines on the vehicle.
• All vehicles are different.
• Allowance needs to be made for windows. Do you need to see through those windows? If so, and you want the design to go over them, then a different film is required.
• Door handles, plastic strips down the side, latches. These are all elements the designer must take into account. You don’t want your phone number running through a plastic strip so that it can’t be read.
• Visibility on the road. Vehicle graphics are creating a mobile billboard for your business. Consideration needs to be given to the size and readability of key text that is moving. It is no good having your phone number on your vehicle if no one can read it or take it down.

Quality

SIGNARAMA will only use proven premium vehicle graphic specific films for your vehicle graphics. This is a very important point. Two similar vehicle graphics can look the same when they are first completed. If one is done using cheaper films, and the other is completed using premium vehicle graphic specific films, then it is quite likely they will look the same when they leave the showroom. However, this will rapidly change as time passes and they are exposed to the elements.

This can be deceiving for consumers, especially when comparing the dollar value of a quote.

The most telling time to judge a vehicle graphic for value for money is 6-12 months after the vehicle graphics have been applied. Be aware of, and look out for peeling, shrinking, bridging, colour fade, and cracking of the vinyl if you have chosen the cheapest quote using inferior materials.

Economy in choosing a vehicle wrap supplier can be false economy. This is a technical field where correct equipment, materials, processes, and design are critical. If any of these elements are not in place, the effectiveness and life expectancy of your graphic is at risk.

Expertise

SIGNARAMA spend a great deal of time, effort, and money in training its staff to advanced levels in vehicle graphic application.

Besides its in-house training and quality assurance programmes, SIGNARAMA regularly attends and passes high level 3M and Avery accreditation courses.

SIGNARAMA specialist vehicle graphics applicators know how to apply your graphics correctly, so that they look good when you pick the vehicle up, and still look as good many years later.

If there happen to be any warranty issues, SIGNARAMA will be there to look after you in the years to come.. Can the same be said for the low-cost operator who gave you a cheap quote?