Changing Exterior Signage Elements to Meet a New Store's Need: The Pastacup Case Study
Successful businesses like to keep their formulas the same to continue their success. Exterior signage needs are not always so simple, however. The specifics of each physical location impact the elements that are even possible to apply. Light boxes may work in strip malls, for example, but free standing buildings have weather elements to consider.
This was the case when Pastacup opened its 12th Western Australia store. Though they had worked with Signarama on each location, their newest building presented several unique elements including building signs on an exposed side wall. Both Pastacup and Signarama knew they needed to make changes, but the results were beyond what either expected.
Find out how well this new process went in the Pastacup case study.
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