The project highlighted two important factors of any rebrand: the importance of listening to the client’s needs and considering the site of the rebrand—from surfaces, existing signage and access to the site. Knowing that no two jobs (or sites) are ever the same, the Signarama team set to work, putting together a number of design options that took into account all aspects of the job, from design, installation methods and site-specific working conditions.

Are you considering a rebrand? Want to learn more about the project and rebranding in general? Download the Burson case study