This year Signarama conducted a global signage survey asking consumers around their world on their views on the importance and effectiveness that signage has on a business. The study surveyed over 2,700 consumers across North America, Europe, Africa and Australasia, and revealed critical insights into consumer perceptions involving businesses and their signage.
This year Signarama conducted a global signage survey asking consumers around their world on their views on the importance and effectiveness that signage has on a business.
The study surveyed over 2,700 consumers across North America, Europe, Africa and Australasia, and revealed critical insights into consumer perceptions involving businesses and their signage.
Some of the key insights included:
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An overwhelming 93.2% had used a business after noticing their signage
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95.8% believe that tired looking signage has a negative impact on a business
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With 76.3% choosing to walk into the business with high quality signage if its competitor next door had tired, old signage
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92% either strongly agreed or agreed that first impressions counted when it came to good quality signage
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91.4% had experienced frustration trying to find a business that had poor signage
Signarama President, A.J. Titus, commented on the survey results: “This survey underscores the vital role that signage plays in the success of businesses globally. In today’s competitive market, effective signage is not just a marketing tool; it's a critical component of a business's identity and customer engagement strategy. At Signarama, we are committed to helping businesses of all sizes harness the power of signage to achieve their goals.”
With these insights, Signaramas around the world aim to educate business owners on the importance of investing in high-quality signage and to provide innovative solutions that meet the evolving needs of the market. The company continues to lead the industry with its comprehensive range of products, including custom signs, digital displays, and branding services.
