At Signarama Australia, we know signage is important - but don’t just take our word for it. Our recent signage survey revealed the impact good signage can have on your business and also highlighted the damage having poor signage can do.
The results? 94% of the Australians we surveyed said they have used a business after noticing their signage.
96.7% believe tired looking signage has a negative impact on a business.
And a massive 92.8% said they have experienced frustration when trying to find a business that doesn’t have good signage.
This means that you are potentially missing out on a large volume of customers just because your signage isn’t up to scratch.
Improve your business signage
Take some time to step into your customer’s shoes. Would you notice your own signage? What would be your first impression? How does it reflect your business and its qualities?
If your signage doesn’t accurately reflect the quality of your products or services, it is time for a refresh.
Get more out of your signage
While outstanding signage is essential, your signage location also plays an important role. You may have exciting, bold and fresh signage but if it isn’t in a prominent position that grabs your customer’s attention the effectiveness can be limited. Our team can help guide you on the best locations for your signage.
Meet your customers wherever they are
Your business’ identity encompasses so much more than the signage on your building. Assess how visible your brand is to potential customers and how you can increase your brand presence wherever you are. Car wrap signage, neon signs and shop front signage all play a huge role in keeping your company top of mind. Aim to make your brand stand out so much that you are the only business that comes to mind when your customers need your product or service.
We’re here to help
If you’re ready to revamp your business’s signage, we have the expertise and resources to bring your vision to life.
For more information and to explore our range of outdoor signage solutions, visit us online or contact our friendly team today.
