What is the Purpose of Signage - Signarama Melrose Park

What is the purpose of signage? Well signage has many purposes but there are 4 main functions of signage, Identity, Advertise, Give Directions and Public Service. Firstly, Identity is your most important function. This has to do with your brand awareness and conveying information about your brand. This doesn't need to be a story on how to purchase something from your company, it can be as simple as a logo. A logo gives the customer enough to know that your brand is in this proximity or location. Secondly, Advertise! Advertising is how your get your brand in customers minds. Similar to identity, advertising helps convey information to your customers. It doesn't need to be something extravagant, it can be something as simple as a discount. LED message signs are great for this as they can be changed easily by you. Next, Giving Directions. Sometimes it doesn't need to be something crazy huge and expensive to get the point across. We have created directional signs even car park signs that simply have your logo on them which has worked well for our customers. However, there is also the other end of the scale being a huge road side sign directing traffic to your location. This is obviously just as effective, just a lot more expensive. Finally we have public service announcements. This is where LED message signs come back in. Schools and Universities have a great use out of this function because they always have some new information they want to get across to a large audience. All these functions help to bring the real purpose of signage a light. It doesn't always need to be something extravagant, it can be something small and simple that your customers take a liking to. Our friendly team are more than willing to discuss any questions you may have. Get in touch with us today to chat about anything signage.