Tips on designing a high impact reception area that leaves a lasting impression

Your reception area is the face of your business. It is the first thing that people see when entering your shop or office and provides customers and clients with the first impression of your brand. We all know that first impressions last a lifetime, and that is why it is imperative to your business that your reception area is high impact and leaves a lasting impression. The most effective way to achieve a high impact reception space is through well designed, quality signage. Signage in your reception area should showcase your logo and exemplify your brand. Your logo should be featured in a way that makes it stand out. This can be achieved through utilising signage techniques such as backlights, frosting and colour. Signarama also offers effects for signage that can help your reception sign pop including 3D acrylic lettering, cut vinyl graphics and frosting create a dimensional effect. Though your logo will be a large feature of this area, your reception should also welcome visitors with other forms of signage. The counter, walls and windows are excellent places to achieve this through digitally printed graphics, frosting and illumination. You should also consider a few general aspects that will affect the impression that your reception area leaves with your customers including lighting. Lighting should be welcoming in any reception or foyer area and should draw people towards the desk. Aside from lighting, your area should also be tidy. You always ensure that you show up to work clean, tidy and presentable and so should your reception area. People are quick to notice mess and disorganisation and this can reflect poorly on your business. Ensure that any visible files are orderly and that the desk space is always clean and presentable. You will also want to ensure that your signage is clean and that you have dusted your signs. As these will be the focal point and one of the first things people will see when they enter your space, it is so important that they are clean and tidy. Take it to the floor with floor graphics. If you are in a hard to find office or simply want to add a unique touch to your space, floor graphics are an excellent way to guide your customers into your building and welcome them at the same time. These can be fun and colourful or have a sleek professional look depending on your business. From simple to a complete 360 brand experience, talk to our experts about transforming your reception, foyers and office spaces.