A Bold New Era: From Del Basso Smallgoods to European Smallgoods — A Complete Signage Transformation by Signarama Osborne Park

Osborne Park has long been home to some truly iconic local businesses — and few are as well-known as Del Basso Smallgoods, proudly established in 1957. For decades, their vibrant red, green, and white signage was instantly recognisable to locals and visitors alike. But with a major rebrand to European Smallgoods, the team set out to refresh their identity — something modern, premium, and aligned with their evolving brand direction. And that’s where we stepped in. At Signarama Osborne Park, we were thrilled to partner with the European Smallgoods team to bring their new vision to life with a complete exterior signage transformation. Before: The Classic Del Basso Look Bright, traditional, and unmistakably Del Basso. Their original signage had served the brand faithfully for many years, but the rebrand called for a more refined and contemporary visual identity to match the next chapter of their business. After: A Premium New Identity with 3D Signage The new 20mm exterior-grade PVC 3D letters with gold vinyl deliver a bold and striking step into the future. The updated façade features: A sleek black and gold colour palette Strong, dimensional lettering for maximum street presence A clean, modern layout that elevates the European Smallgoods brand A cohesive, premium exterior built for longevity The transformation completely re-energises the appearance of the building while still honouring the heritage of this long-standing family business. A Transformation We’re Proud Of Working with a business that has been part of the community since 1957 was a privilege. Collaborating with the European Smallgoods team to design, produce, and install this new signage package was an incredible experience — and watching the transformation take shape has been a highlight for our entire Signarama Osborne Park team. Seeing the final result standing proudly on their Osborne Park site is something we are truly proud of. This project perfectly showcases how powerful signage can be in redefining a brand’s presence while respecting its history. If your business is planning a rebrand or needs a signage refresh, we’d love to help bring your vision to life too. Signarama Osborne Park — Bringing Brands to Life.