A Grand Entrance for Reel Kitchen at DoubleTree by Hilton

When DoubleTree by Hilton, Perth Waterfront set out to launch Reel Kitchen, their new signature restaurant, they wanted an entry that would set the tone before a single guest sat down to eat. Signarama Osborne Park was proud to partner with the Hilton team to bring that vision to life. The Brief Reel Kitchen needed signage that matched the sophistication of its interior design — warm timber, contemporary lines, and a menu built around fresh, coastal flavours. The entry statement had to feel premium, be visible from the foyer approach, and work seamlessly with the architectural timber slat feature wall already in place. What We Delivered A backlit stainless steel stencil cut disc 1200mm in diameter. At the heart of the entry sits a large-format oval disc, custom painted in a deep green and precision stencil-cut in stainless steel to reveal the Reel Kitchen script logo. Halo and cut-through LED lighting gives the sign a warm, golden glow that lifts the timber paneling around it and draws the eye straight to the entrance — day or night. An upgraded outdoor lightbox face. The exterior blade sign, mounted along the Barrick Street Jetty walkway, received a full face upgrade — crisp, evenly lit, and legible from a distance, helping Reel Kitchen stand out among the precinct's dining and hospitality offering. We also installed new directional signage. To complete the experience, we produced updated wayfinding signage, ensuring guests move confidently from the street, through the foyer, and into the restaurant itself. Why It Matters Good signage does more than display a name — it's the first handshake between a brand and its guest. For a restaurant of Reel Kitchen's calibre, the entry needed to promise quality before the first course even arrives. That's the standard we hold ourselves to on every project, whether it's a single entry sign or a full precinct signage package. If you're planning a fit-out, refresh, or new venue launch and want signage that does your brand justice, Signarama Osborne Park would love to help you make the same kind of first impression.