BreastScreen WA - Signage Audit

When BreastScreen WA approached Signarama Osborne Park for their signage audit, the project was a prime example to exhibit our expertise as a 3M Platinum Select Graphic Providers. The main objective for the signage was to increase brand awareness and branding consistency. They had received feedback from the community they service that their corporate signs had minimal street exposure and hard to find from a distance. At the Cockburn site, it was identified that the windows had an existing tint; if we had continued to apply the window decals to the inside of the window surface this would cause a discrepancy to the specific colours used in the BreastScreen’s WA logo. To ensure colour consistency our team suggested the application be to the outside window surface, which served the secondary purpose of privacy for BreastScreen WA’s patience. At the Cannington site the existing fabricated letters were going to damage the paint work and our team engaged with our network of service providers to paint the wall prior to our installation. The investment in preparing the surface prior to installation will inevitably extend the longevity of the signage. Respecting our client’s patience’s privacy was critical, and all staff treated the installation with the highest level of professionalism. Our Production Management team was able to liaise with our client ahead of time to ensure no disruption to the clinics daily running.