From Concept to Completion: Bringing Tailored Fitness's New Brand to Life

When Tailored Fitness in Osborne Park decided it was time for a re-brand, they needed a signage partner who could manage the entire journey — not just supply and install, but help shape the look and feel of the new identity from the ground up. That's exactly the brief Signarama Osborne Park was proud to deliver on. The Brief Tailored Fitness operates a busy 24/7 gym facility, offering everything from strength and conditioning to reformer Pilates, boxing and small group training. As their brand evolved, so too did the need for signage that reflected their new positioning — clean, modern and unmistakably "Tailored Fitness" from every angle of the building. Our Scope of Works Our team managed the project end to end, including: Design development – working closely with Tailored Fitness to translate their new brand guidelines into signage that would work across multiple formats and viewing distances Fascia signage replacement – removing the existing signage and installing new digitally printed panels across the building's fascia Side wall lightbox update – refreshing the illuminated signage to align with the new brand look, ensuring visibility day and night Window graphics – designing and installing new window graphics throughout the storefront, reinforcing the brand and communicating key services to passers-by Why Full-Service Matters Projects like this highlight the value of working with a signage partner who can handle every stage in-house. Rather than coordinating between separate designers, printers and installers, Tailored Fitness had a single point of contact throughout — from the first design concept through to the final panel being installed on site. This approach reduces friction, keeps timelines tight, and ensures the finished product matches the original vision, because the same team that designed it is the team that installed it. The Result The finished signage package gives Tailored Fitness a strong, cohesive presence across their entire facility — fascia, lightbox and windows all working together to reflect their new brand identity and stand out within the busy Hepburn Heights Plaza precinct. It's this kind of project — multiple elements, and delivered with genuine care at every step — that we love taking on. Looking to re-brand or refresh your business signage? Get in touch with Signarama Osborne Park to talk through your project, from concept to installation.