Lotterywest Roster & Bollard Signage

We recently completed a high-impact signage project for Lotterywest, producing 100 roster signs and 100 bollard signs designed to work hard at street level. This job is a great example of how simple, well-designed signage can punch well above its weight when it comes to visibility, brand reinforcement, and foot traffic. The Brief Lotterywest needed signage that was: Highly visible in busy retail locations Consistent with brand guidelines Durable but cost-effective Quick to deploy across multiple sites The solution? A combination of Corflute roster signs and bollard covers — two of the most effective tools for brand exposure or specific call to actions. The Solution Roster Signs (Corflute) Corflute roster signs are a staple for a reason. They’re: Easy to install and remove Lightweight yet durable Cost-effective for large rollouts Ideal for directional messaging and promotions By using bold brand colours and clear layouts, these signs ensure staff and customers alike always know what’s on, where to go, and what to look for. Bollard Signs Bollard signage is one of the most underrated marketing assets in retail. Placed right at the point of entry, bollard signs: Capture attention before customers even step inside Reinforce brand recognition instantly Guide foot traffic naturally and intuitively In this case, the bright Lotterywest blue combined with clean arrows and logo placement creates an immediate visual cue that’s impossible to miss. Why This Works From a marketing perspective, this type of signage delivers serious value because it: Uses existing infrastructure (bollards) Requires no power or maintenance Is fast to produce and install Scales easily across dozens or hundreds of locations This is a low-cost, high-return way to stay front-of-mind and draw customers in. The Result With 200 signs rolled out, Lotterywest now benefits from: Stronger street-level presence Clearer wayfinding Consistent branding across multiple sites A practical signage solution that supports increased foot traffic Thinking About Bollard or Roster Signs? If you’re looking for a powerful and inexpensive way to boost awareness at your location, bollard and roster signage should be high on your list. This project is proof that smart design and quality Corflute signage can deliver big impact without big budgets.