Making a Statement: Signage for Identity Gym

When Identity Gym came to us looking to make an impact with their new signage, we knew this project had real potential. The result speaks for itself — a bold, striking exterior and interior that perfectly captures the energy and professionalism of their brand. Identity offer personal training, group training and nutrition services, operated alongside exercise physiologist Chris Anastasios. They needed signage that communicated strength and credibility from the street, and that's exactly what we delivered. The centrepiece of the project is the large-format 3D lettering spelling out IDENTITY, mounted proud of the roofline above the building facade. These letters were produced in 20mm white PVC and router cut to create clean, sharp edges with genuine depth and presence. On a dark charcoal brick building, the white dimensional letters pop beautifully — visible from a considerable distance and impossible to miss. We also produced and installed the brand's chevron logo mark on the exterior wall in the same material, adding another layer of visual impact to the overall frontage. Complementing the 3D letters, we produced the services panel using router cut ACM — listing Personal Training, Group Training and Nutrition in bold white lettering directly on the fascia. Router cut ACM is a fantastic solution for this type of application, delivering a clean, permanent finish that holds up to the elements without fading or warping. Inside the gym, the IDENTITY name appears again on the feature brick wall behind the training floor — this time as 3D white PVC letters mounted directly to the surface. It's a detail that ties the interior and exterior branding together seamlessly, and makes for a great backdrop when members are training or posting content on social media. The overall effect is a fitout that looks expensive, intentional and on-brand from every angle. Identity Gym now has a presence that matches the quality of what they offer inside. If you're opening a new gym, studio or fitness business and want signage that makes the right impression, we'd love to help bring your vision to life. 08 9443 3663