Ute Vehicle Signage: Two Brands, One Design

When it comes to vehicle signage, the challenge isn’t just about creating something that looks good – it’s about designing branding that works hard for the business every time the vehicle is on the road. Recently, we worked closely with Jamie Stewart, Managing Director of Legacy Modular and Legacy Construction to complete a custom signage project for their new work ute. The unique twist? This vehicle needed to represent two brands on the one vehicle while still maintaining a clean, professional look. Collaborative Design Process Our team sat down with Jamie to understand both brands, his audiences, and how he wanted the ute to present out in the field. From there, we developed several design concepts that balanced visibility, readability, and style. Because the vehicle was going to showcase two businesses, we had to ensure: Equal brand presence without one overpowering the other. Consistent colour schemes to keep the overall look cohesive. Strategic placement of logos and contact details for maximum exposure. The Final Look The final design uses bold, clear branding on each side of the tray and cabin doors, with both logos displayed prominently. Contact details are easy to spot, ensuring the vehicle acts as a moving business card wherever it goes. From the side, the layout gives both businesses prime space, while the rear signage ensures branding is visible in traffic. The result is a smart, modern, and professional design that makes the most of every viewing angle. Why It Works Visibility: Large, high-contrast graphics make it easy to read from a distance. Dual branding: Both businesses share equal space without looking cluttered. Professional image: The vehicle now projects the same level of professionalism as the services provided. Turning Vehicles Into Assets This ute is now more than just a work vehicle – it’s a 24/7 marketing tool. By carefully planning the layout and design, we’ve ensured Legacy Communication’s ute not only represents their brand but also delivers ongoing advertising value everywhere it travels. Thinking about upgrading your fleet or adding signage to your ute? We’d love to help bring your brand to life on the road.