Rebrand Transformation for Dual Engraving

We recently completed a rebrand signage transformation for Dual Engraving, updating their facility to reflect their new brand identity as Dewhurst. The project involved removing the existing illuminated and fascia signage and replacing it with a modern fabricated lettering system that reflects the strength and professionalism of the Dewhurst brand. The result is a bold and highly visible signage solution that enhances the building’s presence while maintaining a sleek architectural aesthetic. Premium Materials and Modern Illumination To achieve a premium finish and strong visual impact, we installed fabricated stainless steel back-lit letters. Key features of the signage include: 30mm fabricated stainless steel letters Custom painted finish to match the Dewhurst brand 10mm acrylic backing to create halo backlighting Energy-efficient LED illumination Large-scale fascia signage across multiple elevations of the building The back-lit lighting creates a subtle glow behind each letter, giving the signage depth while ensuring the brand remains visible both day and night. Delivering a Seamless Rebrand Rebranding a facility requires careful planning to ensure minimal disruption while delivering a strong visual outcome. For this project we: Removed the existing illuminated signage and fascia panels Manufactured the new fabricated stainless steel letters Installed back-lit signage across multiple building elevations Ensured alignment, spacing and illumination consistency The finished installation provides a strong, modern identity that reflects Dewhurst’s evolving brand. The Result The new signage creates an immediate visual impact from the street while complementing the architecture of the building. The illuminated back-lit effect provides a premium finish and reinforces the Dewhurst brand day and night. Projects like this demonstrate how well-designed signage can play a key role in bringing a rebrand to life.